Reddy Express

A 15-second spot for the returning Peel 'N' Win promo, for Reddy Express. With no access to location this time, the gameshow theme was brought to a studio instead.

A studio build, and another chance to work with Oliver Clarke, whose physical and comic timing is exactly what a piece like this needs. With a store location off the table, we leaned into the game-show theme: printed backdrops from existing photos, a hammed-up live-studio-audience feel, and practicals straight from 'The Price Is Right'.

Art department went above and beyond. A Shell V-Power Racing Team Supercar wheeled onto set. A bucket of fake money dropped mid-frame. Two actors sprawled on banana lounges working through piña coladas, little umbrellas and all.

‍Underneath the chaos, it was a precision build. Five backdrops, each printed at 3m x 6m, meant no room for error. Test days locked in the exact distances between talent, backdrop and camera, so we could size each one correctly and choose a frame and focal length that kept them present without dropping fully out of focus.