Comma Films services reel, still frame
SERVICES

Video production in Melbourne. Commercials, brand films, documentary.

WHO WE ARE

Your story, planned to the minute.

Comma Films is a creative studio and video production company in Melbourne, Victoria. We make television commercials, brand films, documentaries, automotive films and animation for agencies and for brands direct, and we handle every stage in-house: the idea, the script, pre-production, crew, permits, the shoot, the edit, the grade, the sound and the graphics. Based at 132B Wood Street, Preston, shooting across Melbourne, regional Victoria and interstate.

132B WOOD ST · PRESTON 3072 · SINCE 2021

Illustrated frame: a woman in a hijab on a park bench with a laptop, waving, with trees, pigeons and shopfronts behind her
ANIMATION
An on-set monitor showing three people at an open car bonnet, framing guides overlaid, with a light and rigging above it
SOCIAL
Looking up a red brick building facade, curved brickwork and rows of windows against a pale sky
STILLS
A worker in hi-vis overalls and safety glasses standing with arms folded on a factory floor, a colleague at a machine behind
BANNER
A performer in a white feathered costume and crystal headdress, smiling to camera
FILM
THE WORK

TVCs and campaigns, brand videos and brand stories, documentary, product overviews, customer testimonials and company updates, and the design and animation to go with any of it.

We create, design and develop with you, and we become part of your team. Sitting in the planning, learning the product, asking the questions your customers are going to ask. It’s understanding the business that forges great work.

WHAT WE MAKE

Television commercials

Script to broadcast delivery: the clearances, the 30, the 15 and the six, and every cut the media plan asks for. National TVCs for Autobarn, Reddy Express, RSL Victoria and Haymes Paint, each one produced end to end from our Preston studio.

Autobarn · Reddy Express · RSL Victoria

Brand films and corporate video

Brand films, and the corporate work to match: internal comms, the message from the CEO, the case study and testimonial for the sales team. All of it made with the same crew and the same care as our commercial work. Audiences don’t separate the production from the company, so a film that feels thrown together says the business might be too.

Harris Capital · HRI · TKCP · NCAP

Documentary

Long-form and short, commissioned and self-initiated. Documentary means being on the ground, in the thick of it, for as long as it takes for the real film to show itself. The Show followed the volunteers behind the Whittlesea Agricultural Show for eight months, from working bees to the weekend itself, asking whether a 163-year-old tradition was about to end.

The Show

Automotive

Specialised enough that we treat it as its own discipline. Tracking at speed, studio and location, and the planning that gets a car, a road and 30 minutes of usable light into the same place at the same time.

Automotive

Animation and motion graphics

2D animation, animated explainers, titles, supers and the motion graphics inside live-action work. Designed and animated in-house, as standalone pieces or built into a film.

RMIT · Swinburne

Stills and design

A shoot day rarely needs to produce just the video. We plan the campaign so a designer can mock up placements before the shoot, or a stills unit can work alongside the film crew on the day. Out of home, billboards, in-store banners, brochures and presentations, handled in-house. One brief, one supplier, everything back in one place.

Borg’s · Sexyland · Reddy Express

Events, launches and promo

No two of these are alike. One week it’s the Patrol Warrior’s first drive across Climies Track in Tasmania, the next it’s a giant postcard towed through Melbourne and Sydney for Experience Gold Coast. Whatever the day is, we turn up with the crew and cameras it needs, and when the job calls for it, we cut on the road so you have something to post that night.

Patrol Warrior Launch · Experience Gold Coast

Music videos

Concept-led music videos from treatment to grade, developed with the artist and made by the same directors and crew behind our commercial and documentary work. Most recently for the Australian prog rock ’n’ roll band Flitcraft.

Flitcraft

Facilitation

Your own creative, your own director, a signed-off client, and a country you don’t know? That’s what the facilitation page is for.

Shooting in Australia from overseas

WE FIX IT IN PRE

“We’ll fix it in post” gets thrown around a lot. We’d rather fix it in pre.

Pre-production is the part everyone underestimates. It’s the weeks before, not the day itself: learning the product, planning the shoot to the minute, ironing out the creases.

Things go wrong. We just catch them before they become problems.

After storyboarding the Anzac Appeal TVC, we had a couple of the team step through each scene out the front of the office, then cut it into a rough edit so there were no surprises on the day. With 16 shots, five locations and 46 cast and crew planned for a 12-hour day, we knew it worked before anyone called action.

ANZAC APPEALtiming rehearsal and the final TVC

THE HONEST BIT

Budget shouldn’t be a dirty word.

Let’s open the conversation. From a range we can tell you what’s realistic, and shape the approach, the schedule and what we’re able to achieve. No overpromising, no underdelivering.

If you’ve got a figure, great. If you haven’t worked one out yet, that’s fine too.

Working it out is part of the job.

FROM YES TO DELIVERY

We start at the end.

What do you want out of your project, and by when? We work backwards from there until we know what has to happen tomorrow.

A production schedule, scripts, storyboard, shot list. Signed off, locked down before a single booking is made.

Talent, crew, wardrobe, props, locations. Scouted and booked long before the day.

Then the shoot. Then the edit, your reviews, the master, delivery.

The logistics are what make the day possible. Permits, road closures, council approvals, insurance, where the trucks park, what the room sounds like. On the Autobarn shoot, that meant a parking plan for 146 vehicles, scheduling each one’s arrival, parking spot and movements as we swapped hero cars in and out. We finished on schedule.

Comma Films crew planning a shoot, the schedule broken down on sheets across the wall and paperwork spread over the table
ON LOCATION

Preston is the base. The work is wherever the story is.

  1. A petrol station in Glen WaverleyReddy Express
  2. The Village Drive-In in Coburg, overnightAutobarn
  3. A research lab in NewtownHeart Research Institute
  4. Climies Track on Tasmania’s west coastNissan
  5. A paint factory in BallaratHaymes Paint
  6. The Shrine of Remembrance at 4amRSL
  7. The Melbourne CBD from the airGate 8
  8. A state forest in ToolangiMazda
  9. A giant postcard towed over the Sydney Harbour BridgeExperience Gold Coast
  10. The RACQ Mobility Centre in BrisbaneNissan
  11. A casting plant in Dandenong SouthNissan Casting Australia Plant
  12. The Birdsville TrackMazda
Black and white: a camera operator and a crew member in hi-vis filming a worker at a large industrial press on a factory floorUSING AI

It seems you can’t go anywhere without the AI question.

Most people assume that means we’re generating images and video.

We’re not. We use it on the slow parts of a job: the spreadsheets, the schedules, the transcripts. Things move faster, and more time gets spent crafting your idea.

AI is a tool. Like everything else in production, it’s only as good as the person directing it.

Let’s make something worth sharing

COMMA FILMS · MELBOURNEWE ACKNOWLEDGE THE TRADITIONAL CUSTODIANS OF THE LAND ON WHICH WE LIVE AND WORK