Autobarn

All for the Drivers - TVC
Client
Autobarn
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

The show

Feature documentary - Post production
Client
The show
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

BORG's Pastry

layering down the law - bvod & Digital
Client
BORG's Pastry
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

Reddy Express

Peel 'n' win 2025 - TVC
Client
Reddy Express
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

Haymes paint

you bet it's better - BVOD & Digital
Client
Haymes paint
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

RSL victoria

Anzac appeal - TVC
Client
RSL victoria
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

MR Chen's

MAKE IT DUMPLING DAY - BVOD & DIGITAL
Client
MR Chen's
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

MAZDA

CX-3 - SVOD & DIGITAL
Client
MAZDA
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

GATE 8

Harris capital
Client
GATE 8
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

Reddy Express / Coles Express

if you Know, You Know / The good lunch run - TVC
Client
Reddy Express / Coles Express
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

Reddy Express / Coles Express

Peel 'n' win Promotion - TVC
Client
Reddy Express / Coles Express
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

RSL Victoria

Poppy Appeal - TVC
Client
RSL Victoria
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

BARE

The new way to funeral - TVC
Client
BARE
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

SOCKDAILY

STEP TO IT - DIGITAL
Client
SOCKDAILY
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

MAZDA

BT-50 Thunder - DIGITAL
Client
MAZDA
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

SUMA NURICA

COLLAGEN ESSENCE - DIGITAL
Client
SUMA NURICA
Agency
Output
TVC Production
Format
15s / 30s / 6s
The Brief

Autobarn wanted a national TVC that put everyday drivers at the heart of the brand — moving away from product-led messaging toward something with genuine warmth and pace.

The Approach

We built a fast-cutting hero spot around real-world driving moments, shot across Melbourne over three days. A tight grade and a custom sound mix gave the cut energy without losing the human story.

2.4M
Views in first 4 weeks
+18%
Lift in brand recall
48
Cutdowns delivered
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

JED

Short Film
Client
JED
Agency
Output
BVOD & Digital
Format
30s / 15s / Social
The Brief

A heritage pastry brand needed a campaign that felt premium and a little cheeky — celebrating craft without tipping into nostalgia cliché.

The Approach

Macro food cinematography met a playful 'rules of pastry' concept. Every layer was lit and shot in-studio for texture you can almost taste, then cut to a confident, modern rhythm.

1.1M
Completed views
3.2x
Above-category CTR
12
Hero + social assets
Credits
A. Romano
Director
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

FLITCRAFT

Earth is Not a Perfect Sphere
Client
FLITCRAFT
Agency
Output
TVC Production
Format
30s / 15s
The Brief

Promote a national peel-and-win promotion with high-energy retail urgency while keeping the brand's friendly, accessible tone intact.

The Approach

A bright, punchy promo spot built around a clear hook and a single repeatable beat — designed so the offer reads in the first three seconds on any screen.

6M+
Promo impressions
+22%
Store visit uplift
9
Market versions
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

BIN NIGHT

Short film - Pre Production
Client
BIN NIGHT
Agency
Output
BVOD & Digital
Format
30s / 15s
The Brief

Reframe an Australian-made paint brand around quality and craftsmanship — a confident claim, told without arrogance.

The Approach

We shot the product in its element with rich, tactile lighting and a calm, assured edit. The grade leaned into depth of colour to let the product do the talking.

1.8M
Views delivered
94%
Avg. completion rate
7
Asset variations
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

The kids' Cancer project

Brand video
Client
The kids' Cancer project
Agency
Output
TVC Production
Format
60s / 30s
The Brief

A campaign for the annual Anzac Appeal that honoured the cause with restraint, dignity and emotional truth.

The Approach

A quiet, observational film carried by performance and natural light. The edit gave moments room to breathe, and the sound design held the stillness rather than filling it.

3.0M
People reached
+27%
Donation enquiry lift
4
Broadcast cutdowns
Credits
Director
J. Hartley
DOP
M. Calder
Editor
S. Nguyen
DOP
M. Calder
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry

NISSAN

PATROL WARRIOR & Ariya Reveal
Client
NISSAN
Agency
Output
Post Production
Format
Feature length
The Brief

Deliver full post-production on a feature documentary — edit, grade, sound and finish — while protecting the director's voice throughout.

The Approach

We ran a collaborative edit suite with the filmmakers, shaping a long-form narrative from hundreds of hours of footage, then finished with a cinema-grade colour and mix.

400hrs
Footage reviewed
1
Feature delivered
3
Festival cuts
Credits
Director
J. Hartley
Producer
Comma Films
DOP
M. Calder
Editor
S. Nguyen
Agency
Colourist
R. Doyle
Previous project
The Show
Next project
BORG's Pastry
Selected Work

Stories worth stopping for.

Click any project to open the case study — the spot plays up top, the full story sits below.

01

Autobarn

All for the Drivers - TVC

01

The show

Feature documentary - Post production

01

BORG's Pastry

layering down the law - bvod & Digital

01

Reddy Express

Peel 'n' win 2025 - TVC

01

Haymes paint

you bet it's better - BVOD & Digital

01

RSL victoria

Anzac appeal - TVC

01

MR Chen's

MAKE IT DUMPLING DAY - BVOD & DIGITAL

01

MAZDA

CX-3 - SVOD & DIGITAL

01

GATE 8

Harris capital

01

Reddy Express / Coles Express

if you Know, You Know / The good lunch run - TVC

01

Reddy Express / Coles Express

Peel 'n' win Promotion - TVC

01

RSL Victoria

Poppy Appeal - TVC

01

BARE

The new way to funeral - TVC

01

SOCKDAILY

STEP TO IT - DIGITAL

01

MAZDA

BT-50 Thunder - DIGITAL

01

SUMA NURICA

COLLAGEN ESSENCE - DIGITAL

01

JED

Short Film

01

FLITCRAFT

Earth is Not a Perfect Sphere

01

BIN NIGHT

Short film - Pre Production

01

The kids' Cancer project

Brand video

01

NISSAN

PATROL WARRIOR & Ariya Reveal

Mockup for commafilms.com.au — case-study lightbox interaction